Walmart
Black and Unlimited
Inspiring Voices: Interviews with Nathan Zedd & Friends at the Something In the Water
Interview with Tourist and Traveler Jarrell Williams
Host Nathan Zed meets with tourist-traveler Jarrell Williams as they take a visit to one of Virginia Beach’s most vibrant cafés and culture hubs, CLTRE in this interview series all about showcasing those who are not only living their personal dreams, but also uplifting their community.
Unlimited Potential: What Dreams Are Made Of
Grammy award winner Pharrell Williams teams up with retail giant Walmart to bring you the spectacular Something In the Water Music Festival. This extraordinary event held in Virginia Beach is all about celebrating diversity, community, and untapped potential.
I had the incredible opportunity to play a part in this magical collaboration. I worked on crafting title sequences and logo animations for a series of interview videos featuring young black talent. These talented individuals not only live their personal dreams, but also uplift their community in remarkable ways.
"Being Black and Unlimited to me means being limitless. Just being able to take advantage of the full potential, not squandering, not looking back and wondering what could have been."
– Nathan Zedd, YouTuber and Content Creator
Led by the charismatic content influencer Nathan Zedd, these interviews shed light on the inspiring stories and accomplishments of the young black talent. The fusion of art, music, and storytelling brought forth a memorable experience.
CLIENT
Martin Agency & Walmart
PARTNERS & TEAM
Illusivemedia
PROJECT RECAP
Directing + Interview Video Content
We directing interview videos featuring inspiring young black talent for the Something In the Water festival, sponsored by Walmart, is a chance to spotlight their vibrant stories and achievements. From set design to motion graphics, every detail is carefully considered for a polished look. Our expert video director commands the production to ensure interviews are conducted with sensitivity and authenticity, celebrating the talent's contributions and empowering audiences.
Walmart x Something in the Water // Video Production // Interview Content
OUR CREATIVE EXPERTISE AND SOLUTIONS
Crafting Authentic Stories and Spotlighting Talent
01
Directing
By harnessing the power of storytelling and showcasing the voices and experiences of participants, you capture the diverse perspectives, experiences, and insights of individuals. This will build compelling content that inspires and drives success for your event or festival.
02
Interview Videos
Interview videos deepen audience engagement by sharing authentic and inspiring stories, fostering a sense of connection and community, and encouraging viewers to invest in the event or festival's mission.
03
Motion Graphics and Title Cards
Incorporating graphic treatments, branded motion graphics, and title cards into personal interviews for a video enhances branding, professionalism, engagement, and memorability while providing opportunities for information highlighting and call-to-action implementation.
04
Prop Design
Creating and designing original branded props contributes to visual appeal and consistency while also enhancing brand recognition, and storytelling capabilities across various marketing channels.
Interview with Muralist Chris Green
Host Nathan Zed, engages in an intimate conversation with the exceptional muralist, Chris Green, in an inspiring interview series. Witness the fusion of artistry and community impact as we explore the lives of individuals who not only pursue their personal dreams but also become beacons of inspiration, uplifting their communities through their incredible talents.
Interview with Musician Shaolinn
Host Nathan Zed, takes a seat alongside the musician, Shaolinn, in an enchanting interview series. Brace yourself for an awe-inspiring journey where we delve into the lives of individuals who not only chase their own dreams but also radiate a profound impact on their community.
