Snapple
A Corner Story
Snapple Presents: A Film Honoring NYC Bodegas
My Corner Store: Discovering the Heart and Soul of Our Neighborhoods
Snapple produced "A Snapple Corner Story," a 12-minute documentary that's all about the vibrant bodegas of New York City and their epic role in supporting local communities. Narrated and featuring Harlem's own hometown rapper A$AP Ferg.
Snapple's Corner Stories dives into the heart of NYC's bodega culture. Taking you on a tour of NYC's finest corner stores, shining a spotlight on how these spots are way more than just places to grab your essentials. They're cultural gems that bring a unique flavor to each neighborhood they call home.
"I think the best part working with Snapple was getting to reach out to a bunch of friends and people I admire. There’s Ghetto Gastro of the culinary arts. Dapper Dan the fashion icon. The Bike Riders, Bike Life, the list goes on with all these individuals that have Snapple stories and bodega stories."
– A$AP Ferg
The film tells a tale on how corner stores influenced the residence and the streets of New York City. The mission for documentary campaign was more than just a tribute to NYC bodegas – it was to convey a celebration of community, diversity, and the shared experiences that unite us all.
CLIENT
Snapple
PARTNERS & TEAM
Illusivemedia + Mad Street Films
PROJECT RECAP
Directing + Documentary Film + Art Dirction
We captured authentic stories from locals, blending memories and lifestyles to honor these iconic stores. With engaging interviews, we showcased the diverse voices that make up the bodega community. We carefully assembled a skilled video production team dedicated to capturing the essence of NYC's corner stores. Our diverse cast, including lifelong residents and local celebrities, authentically represented the city's spirit. With meticulous planning, we ensured every aspect of our production reflected NYC's vibrancy. Together, our crew and cast brought the heartbeat of the city to life on screen. Our attention to detail in art direction and set design created immersive backdrops, while branded graphics highlighted Snapple's commitment to NYC's heritage.
Snapple // Video Production // Documentary Film
OUR CREATIVE EXPERTISE AND SOLUTIONS
Street Side Stories: Documenting NYC's Bodega Culture
01
Directing
With a highly skilled video director attention to detail, creativity, knowledge, conceptual thinking, and ideology are indispensable qualities that empower them to bring brand visions to life and create impactful and meaningful video content.
02
Video Production
Creating a documentary is a strategic way for brands to showcase their influence, community engagement, recognition, and humility, ultimately strengthening their relationship with their audience and driving long-term success.
03
Art Direction
Professional Art Direction is essential for any production, captivating audiences, reinforcing brand identity, and enhancing overall impact. It sets the tone and crafts imaginary scenes to establish desired atmospheres effectively.
04
Producer and Casting
Video producers are pivotal in every stage of production, from planning to talent casting. Their expertise and attention to detail ensure seamless coordination and execution, leading to compelling videos that resonate with audiences.
