Commonwealth, a specialty boutique hub for men's lifestyle fashion, has teamed up with Asics to introduce the Gemini Gel-Lyte V. Inspired by the Gemini constellation, symbolizing twins, these sneakers echo each other's design while contrasting in materials—where one features leather paneling, the other boasts suede, creating a dynamic interplay of textures.
"May being the fifth month, and astrologically, Gemini starts in that month. It’s not exactly the typical way people choose to find a theme to design around, but inspiration can spawn from any thing, place or time."
– Omar Quiamba, Commonwealth co-founder
Inspiration often stems from diverse sources. In this case, our journey began with the iconic Gel Lyte V model, with the number "five" as our starting point, leading us on a creative exploration. As May marks the fifth month and heralds the Gemini season on the astrological calendar, the design pays homage to this celestial alignment with a fusion of style and symbolism.
CLIENT
Asics x Commonwealth
PARTNERS & TEAM
Illusivemedia
We've crafted an engaging promotional video campaign to unveil the exclusive collaborative release of the Gemini Gel-Lyte V, available solely at Commonwealth shops in Virginia Beach and Washington D.C., alongside online platforms. Our video offers immersive 360-degree views, meticulously showcasing intricate close-up details of the sneakers, highlighting their personalized and branded features.