Asics

The Gemini
Commonwealth: Unveiling the Gemini Gel-Lyte V Collab Exclusive Release

Get Ready to Cop this Exclusive Drop

Commonwealth, a specialty boutique hub for men's lifestyle fashion, has teamed up with Asics to introduce the Gemini Gel-Lyte V. Inspired by the Gemini constellation, symbolizing twins, these sneakers echo each other's design while contrasting in materials—where one features leather paneling, the other boasts suede, creating a dynamic interplay of textures.

"May being the fifth month, and astrologically, Gemini starts in that month. It’s not exactly the typical way people choose to find a theme to design around, but inspiration can spawn from any thing, place or time."

– Omar Quiamba, Commonwealth co-founder

Inspiration often stems from diverse sources. In this case, our journey began with the iconic Gel Lyte V model, with the number "five" as our starting point, leading us on a creative exploration. As May marks the fifth month and heralds the Gemini season on the astrological calendar, the design pays homage to this celestial alignment with a fusion of style and symbolism.

CLIENT

Asics x Commonwealth

PARTNERS & TEAM

Illusivemedia

PROJECT RECAP

Direction + Music Production

We've crafted an engaging promotional video campaign to unveil the exclusive collaborative release of the Gemini Gel-Lyte V, available solely at Commonwealth shops in Virginia Beach and Washington D.C., alongside online platforms. Our video offers immersive 360-degree views, meticulously showcasing intricate close-up details of the sneakers, highlighting their personalized and branded features.

Asics x Commonwealth // Video Production // Sneaker Release Campaign
OUR CREATIVE EXPERTISE AND SOLUTIONS

Sole Stories: Crafting Sneak Peek Videos

01

Video Directing

Produce engaging videos that perfectly match our brand vibe, using cool concepts and innovative direction. Show off our products and endorsements with a mix of creativity and polish to really grab attention and keep people hooked.
02

Sound Design

Enhance your videos with custom, cutting-edge music production, adding an extra layer of creativity and brings a unique sonic dimension to captivate your audience.
03

Art Direction

Transform your videos into visual masterpieces with expert art direction and set design. Concept to creation will elevate your production to the next level, ensuring every frame is a work of art

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