Sony 360
Reality audio launch
Music for Lovers: Insights on the Cutting-Edge Audio Technology
So Immersive. So Real.
360 Reality Audio pioneers an immersive music experience driven by Sony's state-of-the-art 360 Spatial Sound technology, delivering an unrivaled audio journey. Step into a realm of enveloping sound that captivates entirely. Offering an unparalleled experience comparable to the authenticity of a live concert or the intimacy of a studio session, all within the comfort of your personal space. With 360 Reality Audio, music attains an unprecedented level of vitality, delivering unmatched immersion and realism.
"Music is the only way I know how to Cope with anything. Make people feel invincible."
– Valentina, Singer / Songwriter
This initiative showcased commentary from esteemed musicians including Valentina, A$AP Ferg, and others, offering valuable insights into their creative inspirations and processes, alongside their experiences with the groundbreaking 360 technology.
CLIENT
Sony
PARTNERS & TEAM
Illusivemedia
PROJECT RECAP
Directing + Production
We spearheaded a comprehensive video campaign to mark the launch of 360 Reality Audio, a groundbreaking technology in the newest lineup of headphones. Our approach went beyond traditional marketing, focusing on the immersive qualities of this state-of-the-art audio experience. We engaged with a diverse group of inspiring musicians who shared their personal insights and creative inspirations on how this technology transforms the way we perceive sound. Through captivating stories and real-life testimonials, we captured the essence of 360 Reality Audio, illustrating how it takes listeners on a truly immersive journey. This campaign provided a vivid and engaging glimpse into the future of audio, showcasing the innovation and emotional impact of this new immersive product line.
Sony 360 // Video Production // Promotional Content
OUR CREATIVE EXPERTISE AND SOLUTIONS
Highlighting A New Era in Audio
01
Directing
Implementing immersive storytelling and real-life testimonials showcases the emotional and sensory impact of the innovative audio technology. By involving a diverse group of musicians, it brings authenticity and creativity, letting viewers connect with personal stories and artistic inspirations.
02
Editor
Creative editing video content allows us to craft a rich visual narrative, ultimately strengthening the brand's relationship with its audience by offering an authentic and emotionally resonant experience.
03
Art Direction
Professional art direction ensures a cohesive visual style that aligns with the innovative concept enhancing the overall impact of the content. With an expert art director, each scene is meticulously crafted to evoke emotion and draw viewers into the immersive world of this groundbreaking technology.
04
Producer and Casting
A producer's expertise ensures the project stays on schedule and within budget, without sacrificing creativity or quality. The right cast adds unique perspectives, making the storytelling more relatable and engaging. With the producer's guidance and the casting director's talent selection, the campaign becomes captivating and resonates with viewers.