Hanes
50th anniversary of hip-hop
The legacy of Hip Hop culture through the symbolic White Tee.
Hanes proudly celebrates the timeless legacy of the white tee alongside the monumental 50th anniversary of hip-hop culture. As a staple of both fashion and self-expression, the iconic white tee has stood as a symbol of simplicity, authenticity, and versatility for generations. Through our commitment to quality and comfort, Hanes has been a trusted companion in countless moments of creativity and individuality.
From Threads to Beats
In honoring the profound impact of hip-hop on global culture, we recognize its transformative power to unite communities, amplify voices, and challenge norms. From its humble beginnings in the Bronx to its current status as a dominant force in music, fashion, and art, hip-hop embodies resilience, innovation, and the celebration of diversity.
"Seeing culture where others see layers. With that, you shaped me with something bigger. You shaped me into Hip Hop."
As we commemorate these milestones, Hanes pays tribute to the enduring connection between the white tee and hip-hop, acknowledging their shared journey of evolution and influence.
CLIENT
Hanes
PARTNERS & TEAM
The Martin Agency + Illusivemedia + Mad Street Films
PROJECT RECAP
Brand Campaign Awareness
Joining forces with Hanes and the Martin Agency, we proudly present a dynamic video campaign celebrating 50 years of hip-hop culture and the enduring influence of the classic white tee. Together, we've collaborated with talented local New York artists and musicians, capturing the essence of urban creativity and individual expression. Experience the fusion of music, fashion, and culture as we pay homage to hip-hop's profound impact and the timeless appeal of the white tee in this collaboration.
Hanes // Video Production + Photography // History of Hip Hop Campaign
OUR CREATIVE EXPERTISE AND SOLUTIONS
Capturing and embracing Hip-Hop Fashion through culture and creativity.
01
Production
Creating informative documentary-style videos is crucial for raising awareness. They captivate, engage, and resonate, expanding your reach and connecting resonate audiences.
02
Graphics
Integrating subtle graphics and animation enhances storytelling, adding depth and visual interest to captivate audiences effectively.
03
Photography
Capture the essence of hip-hop and the iconic Hanes white tee through dynamic photography. The shoot highlights the garment's timeless style with vibrant street scenes and candid moments that showcase the culture's passion and individuality.
04
Art Direction
Art directing a video on hip-hop culture's connection to the iconic Hanes white tee is about capturing street style's influence on fashion. Through dynamic shots, rhythmic editing, and cultural nods, we showcase the tee's energy and attitude in hip-hop.
