Tech Equity Collective
Innovating Inclusivity: A Spotlight on Tech Diversity
Bridging the Gap: Google's Tech Equity Initiative at SITW
Google rolled out its latest project, the Tech Equity Collective, at Pharrell Williams' Something in the Water festival in Washington D.C.
Tech Equity Collective is dedicated to accelerating Black innovation and aims to develop greater representation of Black professionals within the technology sector through fostering community collaboration. Google TEC partnered with Black Ambition, Pharrell's non-profit organization with a mission to accelerate Black and Latinx founders in the entrepreneurship space. As a proud sponsor for Something in the Water, Google TEC made a splash with their debut pop-up and spread the word about their new initiative throughout the festival.
CLIENT
PARTNERS & TEAM
Illusivemedia
PROJECT RECAP
Creative Direction + Video Production + Animation
We kicked off with our creative direction services, crafting bold shirts and posters that celebrate diversity and innovation in the tech industry. Then, we highlighted black innovators through captivating videos, sparking conversations about equity and inclusion.
At the Something in the Water festival, our motion graphics animation commanded attention on a LED jumbotron video display, bringing awareness and empowerment. We also spread the excitement through strategic social media campaigns, bringing people together in celebration.
The goal was to help inspire change and pave the way for a more inclusive future, with Google's TEC Equity Collective leading the charge.
Google // Creative Direction // VIdeo Production + Design + Animation
OUR CREATIVE EXPERTISE AND SOLUTIONS
From Pixels to Power: Amplifying Diverse Voices
01
Creative Direction
Creative direction is essential for advertising, driving exposure through strategic storytelling, innovation, and collaboration. It empowers brands to connect with consumers deeply and achieve impactful marketing objectives.
02
Video Production
Campaign videos is a strategic and effective way to inspire, empower, create awareness, and launch new projects. By leveraging the power of visual storytelling, videos can drive engagement, build connections, and drive positive change in the world.
03
Animations
Animated graphic videos are a highly effective and versatile tool for brands looking to visually entertain, grab attention, convey messages, and highlight brand awareness and exposure. They help create a buzz and drive positive results for brands.
Motion graphics promo for Google's groundbreaking initiative, Tech Equity Collective on a LED Jumbotron featured at the Something in the Water Festival in Washington D.C.
A behind the scenes look at the Something in the Water festival, where Google unveiled their new initiative, Tech Equity Collective, at the SOMEWHERE® popup in Washington D.C. featuring highlights from this momentous event.
Tech Equity Collective video campaign on the brilliance, resilience, and innovation of black women in tech. It's a showcase of talent, inspiration, and empowerment, where boundaries are shattered and possibilities are limitless.
