adidas
Nightshift
Adidas Originals and Radiant Children Illuminate Nite Jogger Sneaker
Late Night Grooves
Highsnobiety partners Adidas Originals and the London-based R&B trio Radiant Children to spotlight the Nite Jogger sneaker. Radiant Children commands the stage at Nite Shift Studios, delivering an intimate performance of their hit 2018 single 'Poke Bowl.'
"I’ve always struggled with getting to sleep & insomnia, but when I really just let that go & stop trying to fit in with everyone else’s schedules, it was the most liberating thing."
– Fabienne Holloway, Radiant Children Vocalist
They share insights into their creative process, shedding light on why the late-night hours serve as their prime time for inspiration. The collaboration showcases exclusive sneakers from Adidas Originals' collection, enhancing the fusion of music and fashion.
CLIENT
Adidas + Highsnobiety
PARTNERS & TEAM
Illusivemedia
PROJECT RECAP
Creative Direction + Video Production + Animation
In partnership with Highsnobiety, we crafted and produced a captivating video promotion, capturing Radiant Children's intimate performance at Night Shift Studios as they collaborate with Adidas Originals to showcase their Nite Jogger collection. The visuals dance effortlessly between the ethereal ambiance of the studio and the vibrant energy of music and fashion. Exclusive glimpses of Adidas Originals' coveted sneaker collection add an extra layer of allure, each pair a testament to the boundless creativity that fuels this collaboration.
Adidas and Highsnobiety // Video Production // Promotional Content
OUR CREATIVE EXPERTISE AND SOLUTIONS
Sneaker Serenade: Merging tunes and trends
01
Directing
Directing a video that mixes a musical performance with a hint of product endorsement takes skill in balancing entertainment and brand messaging. The key is to make the music and the product fit together seamlessly, creating a captivating viewing experience.
02
Video Production
Aim to capture the energy and emotion of the musical performance while smoothly integrating the product endorsement. Create a cohesive narrative with seamless pacing and transitions, resulting in a video that entertains and subtly promotes the product, leaving a memorable impression on viewers.
03
Producer
It's important to select a musical act whose style aligns with the product's image. The setting and atmosphere are then designed to enhance both the performance and the product's visual presence without overwhelming the viewer.